PR Director (Bronx)

Related Corporate in Bronx, NY

  • Industry: Executive Management - Marketing/Public Relations
  • Type: Full Time
  • $192,290.00 - 192,290.00
position filled

Related is an Equal Employment Opportunity Employer and participates in E-Verify

Function Corporate Communications / Creative Services

Location Name 20 Hudson Yards

Responsibilities

Hudson Yards Experiences is seeking an experienced, highly motivated and strategic Public Relations Director who can lead the planning, management and execution of PR campaigns and all media relations for the experiences at Hudson Yards and to play a key role in bringing NYCs newest attraction to market.
You will be part of a creative marketing and PR team whose primary focus is on launching the Edge brand, building awareness and developing the reputation of Edge as an attraction unlike anything New York has seen before.
Launching Edge onto the global stage will require someone who can develop compelling stories, influence and liaise with media, support the work of our global PR agencies, engage influencers and develop integrated campaigns with sales and marketing teams.
You will thrive in this role if you are an organized, collaborative and creative individual who is committed to growing the awareness of Edge and Hudson Yards in the US and key international markets.

Responsibilities

  • Development and implementation of the PR strategy for Hudson Yards Experiences requiring close alignment with the Hudson Yards communications team on the overarching strategy for the neighborhood with a focus on the launch of Edge into both domestic and international markets and on-going earned media campaigns
  • Management of the retained public relations agency and directing their strategy to align with business goals
  • Nurture media relationships, drive story ideas and initiatives, create engaging and persuasive multi-channel communications, assess media requests, host visiting journalists and conduct proactive media outreach
  • Planning and implementation of Hudson Yards Experiences events and programming
  • Collaboration and coordination with the Related communications team for events, photography and video shoots, coverage and other opportunities
  • Management of Public Relations budget including expenses monitoring and reporting
  • Develop evaluation and reporting process for coverage and performance
  • Coordinate with marketing team and creative agency to develop print and video content as required
  • Represent Hudson Yards Experiences at major trade shows
  • Monitor news and trends in the attractions industry
  • Monitoring content across social media channels and review sites to track brand sentiment

Qualifications

Experience, Qualifications and Skills

  • Bachelors degree in communications or a related discipline and a minimum of 5-7 years experience in public relations
  • Experience marketing within leisure/attraction/arts sectors
  • Experience working in a high profile, commercial environment
  • Demonstrable experience developing earned media campaigns that deliver against both brand and commercial objectives
  • Experience managing external agencies
  • Superior communication skills (written and verbal)
  • Creative aptitude, including excellent copywriting and proofreading skills
  • Strategic thinking and planning
  • Accuracy and attention to detail
  • Experience of budget management and performance against targets
  • Use of Microsoft Office at an advanced level including producing reports and presentations (Excel, Word, PowerPoint).
  • Organized, methodical and able to work to deadlines and targets
  • Strong self-motivation and drive with demonstrable initiative and ability to manage multiple projects simultaneously

Overview

Hudson Yards has become the cultural center of Manhattans New West Side. A template for the future of cities, this new neighborhood has not only changed the way New York looks to the world, but the way the world sees New York. Be part of one of a kind experiences at New Yorks newest neighborhood by joining our Hudson Yards Experiences team.

Vessel is a new kind of public landmark. Engaging and interactive, the centerpiece of the Hudson Yards Public Square and Gardens is meant to be climbed and explored with others.

Edge, opening March 2020 is the highest outdoor sky deck in the Western Hemisphere, with a one-of-a-kind design. Its suspended in mid-air, giving guests the feeling of floating in the sky with 360 degree views they cant get anywhere else.


Associated topics: analyst, care, demand, donor, facebook, marketing, mba, policies, principle gift, public

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