Digital Marketing Manager

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Description:


  • The digital acquisitions team is responsible for deliver more than 1.4MM accounts each year across all digital channels, including SEM, Paid Search, Onsite, and Display.
  • This role with support the team by tracking campaign results and providing insights into performance by channel at all points through the acquisition journey.
  • This role will also coordinate tests across the team to ensure learnings are obtained to help with accounts growth and drive profitability.

Responsibilities:


  • Analyze full funnel metrics for digital campaigns using Site Catalyst and report on data trends
  • Prepare monthly MIS in conjunction with product managers and provide insights on account positions
  • Test coordinator for digital acquisitions team. Provide support to ensure all tests are setup and documented accurately. Develop process to maintain ongoing test learnings
  • Coordinate with cross-functional partners for reporting and record retention needs
  • Partner with digital acquisitions team to submit requests and project manage tasks that cross multiple products
  • Provide back up support for digital marketing campaigns

Skills required:

  • 3-5 years business experience, particularly in MIS and reporting
  • Site Catalyst knowledge
  • Strong understanding of digital marketing and customer experience
  • Experience in reporting and forecasting across large marketing budgets
  • High proficiency in Office (Excel, Word, PowerPoint), Adobe
  • Familiarity with business planning, workflow & collaboration tools
  • Strong sense of accountability and decisiveness in a strong work ethic culture


reporting,marketing,planning,forecasting,campaigns,social media,site catalyst,MIS,SEM

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